T.H. III, Understood, I wasn't looking at an appearance on Mad Money as being a forum to discuss the product (There are better forums for that), but rather as a place CEO's go to discuss the appeal of investing in their company.
I'm all for "Branding" I just think Cramers Mad Money show wouldn't be an appropriate forum even if Cramer would consider it.
As for branding. How about simple low cost banner ads on sited like CIO magazine, SC Magazine, CFO magazine, etc...
I know that my clients visit those sites on an almost daily basis.
Sure, the point has been made that no one "clicks through" those banner ads, and that may well be true. But simply getting the name Wave in front of these key decision makers is important. Especially considering the marginal cost of doing so.
Wave has ZERO brand recognition among potential customers. Why is that? Is company management content to let that persist? Why?
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