I understand if they want to try to maintain a Premium Product Pricing Structure but if nobody's buying it does defeat the purpose. Possibly as an alternative to lowering prices they could offer some sort of "coupon" savings or rebate campaign to generate some movement and create some product buzz, get some Premium products into the hands of People that would not Normally buy to create a Buzz and spur some more sales. (provided they actually honor the rebates, lol) Bottom line though less "profit" per sale is way better than more hypothetical profit with no sales.
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