Actually I was thinking that it isn't the sex product company, but that a google search might lead one to falsely think that it is because it comes up first and has the same name.
This is the first I've seen confirmation that a Carl Smith is linked to the Lifestyle Ventures, but I still can't tell who these guys are.
I would think that if the sex product company is the right one their website would reference their success in the pre-paid phone card business, which was mentioned in the 2008 PR by Provision. Yet, there is nothing. But a google search of "Lifestyle Ventures prepaid phone Carl Smith" yields nothing to point us the our 'marketing partner', which I find disturbing.