Do you remember back a couple of months they said they were going "on the road" was the phrase they used I think. That was to promote what they're doing and generate interest in the companies they want to take public. It's crucial to the success of the IPO.
Yes the IPO's will sink or swim on its own merits post going public, but its initial success will largely rely on their name getting out there along with how successful they are. That's EBIG's responsibility. Do a poor job and no matter how great the companies are, if investors don't know about it, or don't find them compelling buys, then they're doomed to flounder. That has serious implications for EBIG's future.
There are some serious headwinds here. There's bad sentiment regarding Chinese companies that go public via reverse mergers and the market is primed for a serious correction. This is hardly ideal.
Believe me I want them to go forward with this as quickly as possible; I'm foaming at the bit wanting to make some good money here. But I would rather wait than have them go public without having successfully courted the right potential buyers. It's imperative that the big boys recognize the potential here, and if there not willing to spend money because of other market-drive circumstances or because they don't know enough about the companies, then going public too soon will cause us to lose money.
Gotta consider the downside risk here and that's why I think they're doing things right.
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