Replies to post #672 on Zivo Bioscience Inc (ZIVO)

[kmikesara]

isolating is different from finding results. If you don't believe the WSU testing that is one thing, but damning Hepi because it hasn't yet isolated what could be used in powders or gels, that is another. If the WSU results have since last June been consistently positive on the cholesterol front that is good enough for me. You really are confusing getting at the essence of what makes Paz work with the fact that it does.

[Amigo Mike]

So willy,

You are saying the PC of last year that WSU and Callewaert of Oxford Bioscience are liars. Would that be correct?

If you weren't aware Bruker has had "some" involvement with PAZ in some form for more than a year. My guess is they can't do the required work either or it would have been done already. Why HEPI would go back to them, dunno. Wouldn't surprise me at all if HEPI were seeking another lab partner. Hopefully one of some stature. My guess also is that HEPI does not have the talent on board to have properly managed this process. Thus it wouldn't be shocking to me, especially with the money situation, if HEPI was trying to do everything "on the cheap". I'd imagine you get what you pay for. Pay peanuts, get monkeys. Sometimes ya gotta pay the piper. And maybe that is what HEPI is learning.

Your comments regarding the 255k are irresponsible. You know full well that HEPI's burn rate on actual cash expenses would eat that up fairly quickly. Who would expect it to last more than a quarter at most ??? NOBODY. And you know full well HEPI is running very lean.

Amigo Mike

[Willy]

Very surprised to see no comments on the latest 10Q:

Has it really been over 7 years?

Health Enhancement Products Announces Official Launch of ProAlgaZyme

30 March 2004, 08:30am ET


Product Sales Commenced and Targeted Advertising Campaign Initiated

TEMPE, Ariz., March 30 /PRNewswire-FirstCall/ - Nutraceutical company, Health Enhancement Products, Inc. (OTC: HEPI) today announced the official launch of the Company's flagship product, ProAglaZyme. Sales of ProAlgaZyme have also commenced through several U.S. distributors, as well as through the Company's website, www.heponline.com
.
The Company's targeted advertising campaign will focus on people with varying, serious illnesses, particularly those with weakened immune systems. The majority of the advertising campaign will be placed on high profile health and medical radio talk shows with audiences that closely match the Company's targeted consumer. Health Enhancement Products has also arranged for several live interviews. As a secondary phase of the advertising campaign, the Company has started marketing and selling ProAlgaZyme through Internet advertising. Initial ads will run via powerful, highly visited online sites such as FoxNews.com, NewsMax.com, and Politics.com, among others.

Howard Baer, Chief Executive Officer of Health Enhancement Products, Inc., stated, "This is an important step for us as it will be our first promotion specifically geared towards the sale of ProAlgaZyme. To date, our concentration has been strictly on in-house clinical studies, which have been very successful. We are now preparing the protocols and applications for independent, randomized, placebo-controlled, triple-blinded clinical trials. Given the success we have achieved internally we expect to see sales increase in relation to the advertising campaign. One fact that has been established thus far is that initial customers that have tried the product invariably come back to purchase more on a regular basis. As with all other consumer products, awareness is key. Our goal is to raise awareness in a cost effective manner, while also building relationships with long-term, repeat customers worldwide."

Baer continued, "In addition, we are currently running an introductory special with the purchase of ProAlgaZyme. For a limited time only, consumers can buy 1 bottle of ProAlgaZyme and get the 2nd free. As part of this promotion, we are offering a full money-back guarantee if the consumer doesn't feel better after taking the ProAlgaZyme. Orders can be placed online at

www.proalgazyme.com or at www.heponline.com , or by calling (866) ProAlgaZyme or [phone]. We expect a positive consumer response from this promotion, as our advertising campaign is already driving increased traffic to our website and interest in our products from prospective consumers. We view this initiative as just one part of what will be an ongoing, expanding sales and marketing effort to help support our growth."



About Health Enhancement Products, Inc.
Health Enhancement Products, Inc. (OTC: HEPI) is a nutraceutical company directed specifically at the development and marketing of supplementary health-enhancing products using only pure, all-natural and herbal extracts. In particular, Health Enhancement's products use beneficial herbal extracts, vitamins, minerals, and botanical extracts in varying combinations to address common or specific illnesses.

The Company's sole product is ProAlgaZyme that is produced from an algae grown in 100% distilled water. The algae produces an enzyme as a means of protecting itself from exposure to outside disease and harmful bacteria. The enzyme is then drawn off, filtered, tested and bottled for consumption. Recent clinical trials performed by the Company have indicated that ProAlgaZyme may increase and activate the white blood cells in individuals whose white cells are low or inactive, in effect enhancing the immune system. Heath Enhancements is currently doing internal clinical trials on several illnesses and diseases with ProAlgaZyme, including various types of cancer, HIV/AIDS, diabetes and Chronic Fatigue Syndrome.

ReplenTish is currently available for sale exclusively on
our websites www.heponline.com or www.replentish.com .