Replies to post #13930 on NeoMedia Technologies, Inc (NEOM)

[moxa1]

alwayswright - Are you saying that a retailer (or any business) could circumvent NEOM's patents if they had their own in house intranet linked to their own barcodes? Isn't the scanning/connecting process itself linked to their patents? Not sure if that is what you meant.

[lesnshawn]

alwayswright: I see your point, I wasn't thinking of that. But, why would they want to waste all of that time, effort and expense to do it themselves just to avoid a license fee?

It seems to me they'd spend a boatload more doing it themselves, trying to re-invent the wheel, than to leverage the expertise of a tried and tested system to accomplish the same goal.

If, that is, the same goal is to be achieved...to give the consumer relative information on a product by "clicking" on it.

But, thinking about it more, and URL is and URL is an URL is and URL. Doesn't matter is it's going to a location in a database or the internet. Let's face it, bottom line, the internet is just one big database!

IMO, it's the process of activating that barcode to take you to anywhere that's the key. IMO, they would still have to utilize NeoMedia's patents. I could very well be wrong.

[cabbie70]

But it would mean that a retailer would have to keep an up to date and informative database on every item on their shelves, hardly feasable or economical to do. And should they find that impossible or wish for secondary information to get that further information they would have to go through the internet.

Anyway though I brought up the point I think it is moot as it is the product manufacturer who wishes to get through to the customer.

The only danger is if the retailer covers the original barcode with their own in order to conceal competitors pricing.