NeoMedia Technologies, Inc (NEOM)

[lesnshawn]

alwayswright: I see your point, I wasn't thinking of that. But, why would they want to waste all of that time, effort and expense to do it themselves just to avoid a license fee?

It seems to me they'd spend a boatload more doing it themselves, trying to re-invent the wheel, than to leverage the expertise of a tried and tested system to accomplish the same goal.

If, that is, the same goal is to be achieved...to give the consumer relative information on a product by "clicking" on it.

But, thinking about it more, and URL is and URL is an URL is and URL. Doesn't matter is it's going to a location in a database or the internet. Let's face it, bottom line, the internet is just one big database!

IMO, it's the process of activating that barcode to take you to anywhere that's the key. IMO, they would still have to utilize NeoMedia's patents. I could very well be wrong.