Unfortunately, our strategy seems to rely heavily on our partners and our customers selling the product for us. I don't know how much we are paying them to incentivise them, but it must be a lot, because we appear to be staking the success of the company on what they accomplish for us. It's really unbelievable. The next CC, I don't want to just hear about endorsements; I want to hear how we have aggressively leveraged those endorsements to sell the product.
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