I gather that one of the somewhat tricky issues they want to nail down is exactly how to account for "respect" in PB. The thing is that there are few examples to draw on from the social gaming industry, because IDLM is one of the ONLY public companies in this space.
Get some game updates, put out some more advertising, and crank the user number up to a quarter million. Suddenly the numbers PB brings in will start opening the eyes of those who choose to see.
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