The TextMyMarket is an interesting and innovation service that allows consumers to text and receive updates, news, etc. But - it doesn't really compare to the Go800 technology of Text-to-Talk, which is also very benefical for companies to use. Both serve to be useful services, however, they possess different ways of advertising and customer service.
The only thing that hurts GOIG's image is the fact that... "Text My Market is already in revenue mode, so all that's left is to continue growing our model and to take it to the next level." Go800 has yet to really see any positive news pertaining to revenue or subscribers. That in there lies the problem.