It's funny...apparently you can write a PR for GOIG(or in this instance the other company mentioned): but it could be like:
"GOIG plans on competing with VZ, AAPL, DELL, F, GE, C, BRK.B etc etc
SAFE HARBOR!"
and the Scottrade Data thingie and other brokers will latch on to the ticker symbols & put it out as news for anybody mentioned in the PR. Good press peoples. I'm on to something here...let's get on it!