What you say is true, but this "competitor" excuse doesn't wash. After going through the exercise of smoke and mirrors what happens when a competitor says 'they're really an .08 company that went to a 1:100 R/S to show their current stock price" plus the fact they do 6M in annual sales, my local grocery store does more than that, plus the fact they only have 40 employees.
If they lost sales because their PPS was .08, they are not going to sell 1.00 more of their gizmos because their PPS is 8.00