Replies to post #180497 on Forwardly Inc (FORW)

[Kop]

CSIdentity's solutions are used by Fortune 100 financial institutions, public pension funds, telecommunications companies and businesses that offer direct-to-consumer identity theft protection services. CSIdentity's technologies are used to protect more than 2 million U.S. citizens, both as individuals and businesses, through a suite of business and personal security solutions targeting all aspects of identity theft protection, including identity validation, comprehensive background screenings, identity theft protection for employees and customers, voice biometric identity verification and data breach management.

"CSIdentity is a potentially huge growth story with an ambitious product roadmap," Guira said. "In addition to expanding its global footprint, we plan to grow its research and development program to ensure we retain our technological superiority."

http://www.prnewswire.com/news-releases/investcorp-technology-partners-acquires-equity-stake-in-leading-identity-theft-protection-firm-csidentity-81432757.html

[Evil Rabbit]

Call me crazy... but CSIdentity would be getting something else from Guard Dog too. A far more commercial and marketing friendly name and logo. I work in the movie business and the importance of branding, labeling etc. is vital, as I'm sure many of you in other business fields are well aware.

Think about it. As a company name CSIdentity blows ass. It sounds like a cross between a TV crime show and a tech company. It's not catchy, it's not memorable.

Guard Dog, IMO, is a much stronger name, logo, brand. So not only could CSID go public very quickly and easily, it could land a more marketable and consumer-friendly "identity" in the process.

I actually doubt this is even a factor here and perhaps NOBO is right that CSID is not the merging company, but it's food for thought.