Not always true.
Give you an example.
I run a company that Imports Electronic Components, and then we resale to manufactures in different Industries such as (Spa Controller, Automation Manufacture, etc etc.)
At one time we tried to get into the "UPS UnInterruptible Power Supply Business." Going against the APC, Belkin etc....
Well we "Signed" an agreement with a manufacture in China, who also does build for "APC", but would private label them under our name.
We did get a PO from Comp-USA before they went out of business, but ran into some issues with that.
We did try to put our products into Walmart, as they do offer for small business different types of packages, that allow you to start within a small Territory instead of maybe going National. I got all the signatures I needed, sent the file to headquarters, and that is where my file sits as of now.
We also nearly got into "Fry Electronics" which is a big retailer of UPS out West.
What I'm trying to say is that if you are able to live with the conditions of these retailers, because trust me....They are tough to do business with, payment terms, conditions, etc.....Then it is very easy to have your products if priced right to do busines with them.
Again JMO.
AO