I think we are looking at several different markets. Holtzman, is very savvy about different markets apparently, by looking at the variety of business entities that he is involved in. Homeclick is not the market for the woman who typically shops at Neimans or Saks, however, it is a market for people who do make decent money, but are more particular where their dollars go. I initially would have agreed with Golf4Food, however, I have some experience in Marketing, but I am far from an expert. I considered the possible situation and took a more humorous stand. I am however confident that when GF makes his debut, it will certainly be consistent with his current professional appearance.