I was wondering the same thing when I listened to the interview.
What is the incentive of large shareholders to sell their shares back to the company IF they believe the pps is going to increase? It only makes sense if they are already planning to lighten up anyway and Dan can convince them to sell them to the company instead of on the market. Otherwise, the only way it makes sense is if they are offered a premium for the shares as an incentive. Say $.35 or something.