They have merely set up a simple soccer camp so AC Milan's coaches can teach soccer to the local kids.
Read about their junior program
What are Milan Junior Camps Milan Junior Camps are the official vacations of AC Milan, where soccer and entertainment become the main protagonists. The Milan Junior Camps are organized in different locations not only in Italy but all around the world. Registrations are open to all boys and girls from ages 6 to 17 years old Going to a Milan Junior Camp means to live a vacation that will guarantee sports, a healthy environment, security, entertainment and education, all at the same time. All these ingredients are put together in order to teach high quality soccer. Regarding sport camps dedicated to young people, AC Milan is the leading A series team among all clubs in Italy, with over 10 years of experience in this field. www.milanjuniorcamp.com
Sounds like a Good Business Move For EIGH to me.......