Whenever You put out a press release and categorize it "medical" or any category, such web sites will automatically produce news from it. In short, research of this nature is not really a headline, more so a algorithim designed to grab info for easy web content. There possibly could be a a person editing the content that passes through the news wire to fit better on a page.
But none the less, its just what passes through any paid newswire service you pay to put out your news.
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