Replies to post #156608 on Winning Brands Corporation (WNBD)

[lbdave]

Honestly Dennis, I like the fact we are in Spartan locations, and would like to know how well we are doing there, but it's not of utmost importance on my list. All sales add to the bottome line, but this is not the type of location to put us over the top IMO. What I look for is the cummulative aspect Spartans will add when additional big box retailers are added in that area, and product awareness campaigns can begin. So for me, as long as we can remain in the attained locations until such time the product becomes better know, I'm okay with that, because I know sales in all locations will increase at that time.

[thickskip]

If you want to know about sales etc, just wait for the financials to come out, but that probably won't help you much I guess...they won't break down their sales for you by the bottle size, amount of which ones went to which stores, how many were original orders and how many were restocking orders....all stuff that i'm sure you would need to know about :0)

[lbdave]

To add another aspect to my last post is the addition of Duane Reade. The reasons for excitement there is because the congested population of that region, and we will be located either on the counter, or in close proximity. This alone will will drive awareness in itself, and it's all part of the process. Most times when seeking product placement in new retailers it's a take what you can get situation, and push for a better situation as time advances, and more sales data can be used as leverage. Below is an example:

We placed product in Canadian Tire years ago, although sales may not have been great it was enough to keep us in these locations. As time went on, we were allowed to do testing of the rolling display carts in some of those locations, and as a result WNBD has hired personnel to go to additional locations and install new display carts. Now, that sales data can be used as leverage in other retailers across the country (Lowes, Home Depot, ect..) This may be the same situation with Duane Reade over time, if sales are significant we can use the counter display as leverage of compared sales with other similar retaiers with the data obtained. The same applies to the clip strip situation and so on...

It boils down to getting your foot in the door first, then using collected data as leverage to push for optimum product sales performance.