Winning Brands Corporation (WNBD)

[lbdave]

To add another aspect to my last post is the addition of Duane Reade. The reasons for excitement there is because the congested population of that region, and we will be located either on the counter, or in close proximity. This alone will will drive awareness in itself, and it's all part of the process. Most times when seeking product placement in new retailers it's a take what you can get situation, and push for a better situation as time advances, and more sales data can be used as leverage. Below is an example:

We placed product in Canadian Tire years ago, although sales may not have been great it was enough to keep us in these locations. As time went on, we were allowed to do testing of the rolling display carts in some of those locations, and as a result WNBD has hired personnel to go to additional locations and install new display carts. Now, that sales data can be used as leverage in other retailers across the country (Lowes, Home Depot, ect..) This may be the same situation with Duane Reade over time, if sales are significant we can use the counter display as leverage of compared sales with other similar retaiers with the data obtained. The same applies to the clip strip situation and so on...

It boils down to getting your foot in the door first, then using collected data as leverage to push for optimum product sales performance.