That rule has been around since the changes to rules 144 and 145 a couple years ago. That's one of the reasons the SEC is taking a second look at Parents trading of GNMT. It would appear all the money went to his private holding company.
Other reasons would be using an automated program to manipulate the pps of the stock and selling on the release of PR's.
The guy from the SEC further told me that when those Officers and Directors directly related and associated with the company decide to sell, all profits made from them selling any of the Form 4 shares must be considered going directly to the company to be filed with the company’s financials. Profits are considered Income and is to be used for funding the company so I think you can imagine what this would do for a company’s financials/EPS. I had to give the guy a few examples to make sure I was interpreting what he told me correctly.
What?
Shares held by officers and sold by officers are their personal shares and have nothing to do with the company. profits go into their pockets not back into the company. Why even get shares if the profit on the sale of these shares simply goes back to the company? When the term Beneficial Holder is used it means that the individual listed is the owner of the shares. The company owns nothing.