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ShierCon

12/30/10 3:59 PM

#4991 RE: duelittle2 #4990

reading the ibox there seems to be a few things pending with $$$ behind them. Or is that stuff outdated?

ThomCa-ching

12/30/10 4:07 PM

#4996 RE: duelittle2 #4990

The "$210 million dollar contract" isn't $210 million. It's potential ad revenue that could be generated by being implemented. The ad revenue is worth $210 million (5,000 stores). PVHO is struggling to get into 400 stores Circle K) right now.

Realistically this is going to start small. Once Circle K get going, and get good advertisers, it'll be worth $9 million in their convenience store network. Once its all implemented in Circle K it'll be worth $21 million.