The "$210 million dollar contract" isn't $210 million. It's potential ad revenue that could be generated by being implemented. The ad revenue is worth $210 million (5,000 stores). PVHO is struggling to get into 400 stores Circle K) right now.
Realistically this is going to start small. Once Circle K get going, and get good advertisers, it'll be worth $9 million in their convenience store network. Once its all implemented in Circle K it'll be worth $21 million.