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JPetroInc

12/26/10 12:12 PM

#222243 RE: OlafKjelldsen #222242

Precisely right



You simply can't make this stuff up...

" We expect to see some agreement around methodology and standards in 2011. More precisely, we expect to see industry agreement around a standard for barcode symbology, the QR code, and we expect that campaigns will choose managed direct as the methodology of choice..." LM

http://www.neom.com/resources/white_papers

Partial Indirect/Managed Direct Codes: a code containing both a fully formatted URL so it can be read, like a direct code, by any mobile code reader that is capable of reading a mobile code’s symbology and an index, so that when it is sent to the site indicated by the URL it functions in the manner of an indirect code.



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roadog

12/26/10 1:33 PM

#222245 RE: OlafKjelldsen #222242

LOL..A Picture Is Worth A Thousand Words!!!
Thank You!!
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Poptech

12/26/10 3:07 PM

#222246 RE: OlafKjelldsen #222242

Olaf: Did you get your bubble burst? Seriously? The post I replied to said all the "Whales" will want a "NeoMedia license." I don't believe NeoMedia owns IP around direct encoding. I believe Laura said it was a possibility but they hadn't yet spoken to counsel. I think Barkume's reexam amendment closed that door if it was ever open.