" We expect to see some agreement around methodology and standards in 2011. More precisely, we expect to see industry agreement around a standard for barcode symbology, the QR code, and we expect that campaigns will choose managed direct as the methodology of choice..." LM
Partial Indirect/Managed Direct Codes: a code containing both a fully formatted URL so it can be read, like a direct code, by any mobile code reader that is capable of reading a mobile code’s symbology and an index, so that when it is sent to the site indicated by the URL it functions in the manner of an indirect code.
Olaf: Did you get your bubble burst? Seriously? The post I replied to said all the "Whales" will want a "NeoMedia license." I don't believe NeoMedia owns IP around direct encoding. I believe Laura said it was a possibility but they hadn't yet spoken to counsel. I think Barkume's reexam amendment closed that door if it was ever open.