It might be worth a shot to buy more at this rock bottom price . Think about it this way . If what the CEO is saying has an once of truth in it , then there might be at least a chance of something gigantic happening down the road . Now I'm sure that all of us are at a substantial loss right now . For such a small investment more , just look how this could lower all of our averages . Just think how many shares you could buy for only $100. If it all gets wiped out , how much more could this hurt ? Then think of how this amount could climb if they do get back on track . Small amount lost or Gigantic win . Think about it .