I also would like to thx everyone for their DD and research, it goes a long way and really helps! Here's my 2 cents.....I am tattooed, a close friend has modeled for Ed Hardy, I've bought 200 dollar jeans and previous partner worked for a very high end clothing line.....people love the tattoo culture, period......it's huge with all walks of life these days and also I know some folks have no problem throwing down serious coin for clothes.....friends in NY buy RL Purple Label sweaters for 900 bucks and don't think twice about it.......what caught my eye with HHWW is how the products cross over to everyone.....I can see the Ed Hardy crowd wearing it especially supporting Horiyoshi because he is an amazing tattoo artist, than to the " more elite " crowd who can bring a little stylish edge to their wardrobe without looking to "counter culture"
So I think it genius and will probably do really well, Im holding on for the ride......I bought in in the mid 2's and was bummed when it dropped but still had a good feeling so I loaded more in the low 1's.......staying stoked on it
You all have been great......stay cool