When you mention the "street" line I have to say Ed Hardy comes to mind. Very popular for a while now. I know I have personally purchased glasses, perfume and clothing from this line. Even though I don't sport a tattoo I love the line and so do my kids. I can see Horiyoshi being very successful with both the high end line and the street line.
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This seems a little odd after looking at the Lookbook on the HIII website. Especially with being in Saks. COMPLETELY different market! You could take this as either confusion or diversifying the brand! Take as you will. Thoughts?