They would not have gotten this far without it, believe it or not the failures at Santa Ana really did not bother investors that much, the dilution however did especially when the PPS finally went sub penny and it appeared they were still a ways from a commercial PBR. Seeing an asset keeps interest no matter how well it works in the initial stages, it is merely hope that strings them along. That is the whole point "look at the shiny thing here and pay no attention to your evaporating equity".
The photo's and web cams were EXACTLY what they needed to drive shareholder interest. And as anyone can see here by reading this board, it worked like a charm. Most otcbb "investors" don't have the experience and education when it comes to looking at financials and business quality (or their lack of existence), but give them a picture of tubes and they will buy it up!
I think other companies with little to no prospects of profitability may see what was done here and establish similar cams.
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