Replies to post #190395 on Eternal Image Inc (fka ETNLQ)

[DonVaBeach]

"EI is SEC reporting so it doesn't take a rocket scientist to figure out the only way this deal can work is if Matthews simply pays EI for the difference between the manufacturing cost and the wholesale price. If a bunch of bulletin board posters can figure it out then I think Matthews could too."

I know what "manufacturing cost" is....I could write a book on it. But at what level of the product movement process is the "wholesale price" that you're talking about? I.E....if I say: "wholesale price represents the price from X to Y"...what process level is X....and what process level is Y?


"That means EI will probably only be able to report the difference as income. So if EI earns $200 per casket and Matthews produces 2,000 of them EI would only be able to report about $400k in sales vs. a couple of million in sales if it were to be set up the way the naysayers are trying to portray it."

I totally agree with you conceptually. Bravo. Some here think that the total sales value would somehow work its way through the EI revenue line. It just isn't going to happen.

IMO

[916]

you're missing the biggie-----What will Matthews' competitors do? How will they react once MATTHEWS makes their formal announcement? Yeah.....that hasn't been a topic of discussion lately, has it!! lolol.....once Matthews drops this on the industry, Eternal Image could easily see other large players seek their own LOU.

And to address a poster who mentioned the baseball caskets/urns haven't been selling: There is a HUGE difference between Eternal Image trying to sell caskets to the industry and MATTHEWS trying to sell to the industry. Bare with me here----If I tried to release an NFL game for playstation as an individual, I'd probably sell a few, but nothing major. If John Madden put his name on the cover of a video game I designed, that is a whole different story. The marketing efforts are 100 times more hefty than Eternal because they (are basically broke lolol) and people usually flock behind an industry leader because its the "IN Thing to do".....

Bottom line---when Matthews reveals the LOU, I see similiar propositions coming down the river from other big dogs.....

[Basser1]

Calfire



Not everyone is skewing the truth...in fact some are very much protecting the truth...You might say there is a PITA lurking at every turn EI makes....Ask Tony about his size 100 boot.....people may not agree with everything that comes out of EI, but the bottom line is they are trying to make this company work with the cards they have been dealt....

Food for thought: Would you rather they 1:30 R/S and dilute? No, I didn't think so....ST started...next VOF...let it happen and THEN we will see what the EI story is...This MATW thing has potential huge written all over it...and Lawrenzo, you admitted the LOU was viable by constantly posting "Letter of Understanding shall represent the parties’ mutual agreement with respect to the subject matter herein, until such time as the parties otherwise execute and/or exchange a more definitive agreement."

That means if they decide to INCREASE the deal or decide to increase MATWs role, they can redo a more definitive agreement...Surely you don;t think EI would allow $2mil to walk away....MATW is bound to the LOU...unless they walk then EI can sue and cost MATW more than the deal....Face it, Clint did good this time....Now we wait for it to happen....

THEN we see what the stock does....

Basser