Eternal Image Inc (fka ETNLQ)

[Calfire]

The agreement with Matthews is multi-million dollar in nature. I believe that Matthews would do a background check of some sort before they went down this path with EI. EI is SEC reporting so it doesn't take a rocket scientist to figure out the only way this deal can work is if Matthews simply pays EI for the difference between the manufacturing cost and the wholesale price. If a bunch of bulletin board posters can figure it out then I think Matthews could too.

That means EI will probably only be able to report the difference as income. So if EI earns $200 per casket and Matthews produces 2,000 of them EI would only be able to report about $400k in sales vs. a couple of million in sales if it were to be set up the way the naysayers are trying to portray it.

EI needs to earn enough profit on this arrangement to pay the VOF license fee. Unfortunately the VOF doesn't care if Matthews makes 2,000 caskets or 20 caskets. Of course there are also urns and memorial candles and other gift items to help with that.