I think Jerry's ability/trustworthiness does factor into a fundamentals-based valuation of EIGH. If he is as good as advertised(and I've gotten confirmation that he is - a Monkinar may be in my future) then his celebrity, and subsequently the revenues of the Monk's Den brand, will continue to grow. Already he has some new products coming up that trade on this brand - a cable TV show and a stock trading platform. This expansion in products is the act of someone who wants to continue to build a public reputation, not a scammer who will suddenly pull the plug and disappear from view.
So while discussion of Jerry Williams does not give us the full picture of 8000 inc.'s operations, it is a sign of its overall strength - not one of manipulation - that he chose to attach his name to this company. Otherwise there would be a conflict of interest and he would never have let Monk's Den get bought out.