Replies to post #105293 on Biotech Values

[EyeamBill]

OT: HFCS

My impression is that this marketing approach has/had more to do with taste than anything else and was spurred by Jones Soda (JSDA). They were big on being made with "real cane sugar". The company, which now looks like a flash in the pan, had a helluva run in 2007, with a campaign for marketing in Starbucks. Like most retail products, when they announced that they were negotiating with Walmart, it was clear that they had jumped the shark.

Once a $28/share stock, today is trading at about $1/share.

I still have 5/6ths of a six-pack of theirs. I tried the turkey soda. Still in my cabinet are the following flavors: Mashed potatoes and gravy, cranberry sauce, pumpkin pie, green bean casserole, and so on.

I received said six-pack as a novelty gift. I think that explains the $1 stock price better than anything.