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Post# of 252690
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Re: EyeamBill post# 105244

Tuesday, 09/28/2010 11:13:49 PM

Tuesday, September 28, 2010 11:13:49 PM

Post# of 252690
OT: HFCS
I'm dating myself, but who ever thought touting real sugar would be seen as sales and health advantages?

My impression is that this marketing approach has/had more to do with taste than anything else and was spurred by Jones Soda (JSDA). They were big on being made with "real cane sugar". The company, which now looks like a flash in the pan, had a helluva run in 2007, with a campaign for marketing in Starbucks. Like most retail products, when they announced that they were negotiating with Walmart, it was clear that they had jumped the shark.

Once a $28/share stock, today is trading at about $1/share.

aj
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