I don't think you'd want to give the impression of gambling. Besides, you want something totally new and unique. There's already poker with the stars on some cable channel... and I think it is for charity.
Hundred grand polo shirts pumped by People Mag... hmmm... doesn't strike a chord. Yeah, I know it's only an example... Keep thinking about it, Nyc... and don't get us in trouble with the boss... Matt knows where the swamp is ;-)