Castle, actually there was a poker angle someone came up with B-). It went kind of like this. Follow the money, poker is hot as hell, everyone either watches or plays poker today. Perfect for a brokerage, these guys on the final table are accounts and dudes with degrees from MIT.
OCS does some marketing with super nice Polo shirts which have the OCS logo on it. Open a $100,000 account is the only way you get one of these shirts. Then OCS pays the buy-in of some of the country's best poker players (and maybe a couple of posters) to play in the world series of poker and hopefully make it to the final tables with their OC shirt that People Magazine can tell you means they have a $100,000 account with Internet inspired OC startup.
Just part of the "all cylinders." B-) Actually there 's an entire marketing plan based on nice polo shirts.
