You are right, I have no way of knowing how much money MOPN is taking from Bibby, but I do know that their funds are limitted to some extent.
What my point is, as a small business man I would spend the limitted funds on whatever I thought would help me sell the most product. A big ad campaign isn't the approach I personally would take. So I disagree with others that think this is the way at this point of time.
I like what I've read about MOPN from their PRs and the information I've learned here and I like the approach MOPN is taking. I'm a believer man!
Everybody has their opinions and not everyone is going to agree. So, I agree to disagree and that's that for me.
GL!