Replies to post #187227 on Eternal Image Inc (fka ETNLQ)

[midrew]

St. Louis is a great baseball city with a huge fan base. At one point they were the most Western team in the country and gathered many additional fans from St. Louis to the west coast. (I was/am one of those fans and plan to go out in a Cardinal beer mug.) I have asked EI, twice, why they don't do heavy marketing in the Spring Training cities in Arizona and Florida. You have the cobination of truely avid fans, aging fans, and generally a high-income, retired fan. They said they would look into it, but I don't think they thought is was a high priority.

[No Money Blues]

I particularly liked this part.

"While MLB caskets, urns and vaults are proving to be surprisingly popular, the NHL, NBA and NFL have resisted the idea, even as the NCAA has allowed more than 200 colleges and universities to license their logo to casket manufacturers. Critics might accuse MLB of exploiting the most devout fans by offering pricey products, but for those coping with a devastating loss, reaffirming a loved one's allegiance to a cherished team is a way to celebrate their life."

Let's hope this loosens the other leagues to get on the bandwagon with EI.