Hello midrew- it does sound like a good marketing plan. Now with the Matthews deal and other distributors, who should be doing the marketing? Yes EI should do some to at least raise awareness of the product. Yet I would think the retail end should also be there to help sell the product. Historically this whole industry seems to be very reserved on marketing products. Perhaps the whole burden of market awareness is falling on EI's shoulders. The free press helps, but as any advertising exec will tell you, people need to be constantly reminded of the product's availability so when the need arises it is thought of as a first consideration. Just MHO.
........al