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Basser1

08/13/10 11:25 AM

#187232 RE: midrew #187230

Mid I think that your suggestion to EI has a lot of merit to it. I think that spring training would be an excellent place to market the MLB products.


Basser
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al44

08/13/10 1:18 PM

#187237 RE: midrew #187230

Hello midrew- it does sound like a good marketing plan. Now with the Matthews deal and other distributors, who should be doing the marketing? Yes EI should do some to at least raise awareness of the product. Yet I would think the retail end should also be there to help sell the product. Historically this whole industry seems to be very reserved on marketing products. Perhaps the whole burden of market awareness is falling on EI's shoulders. The free press helps, but as any advertising exec will tell you, people need to be constantly reminded of the product's availability so when the need arises it is thought of as a first consideration. Just MHO.

........al
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caseytrader

08/13/10 3:58 PM

#187254 RE: midrew #187230

That absolutely sounds like a great idea, mid! Not only are you marketing to avid fans, but also to two states with very high retirement populations, people who would be mindful of making plans for their own passing. I hope it doesn't get lost in the shuffle. Best...

Edit: I just realized my post just repeats what you said! Lol! I was just rolling it over in my noggin as I wrote and hope it doesn't come across as sarcastic :)