If Watson is successful with the customer base (currently) being focused and targeted to large groups, ie; Corps., Govt. Agencies, Universities, Third Party Providers, etc. , combining that with Watson's goal to not market GuardDog as just another cookie cutter ID Theft Co. and the co. continues to aggressivley seperate themselves from the competition by branding the product as "special" in some way (revolutionary product offerings, success rate, highest quality service, etc.) and combining that with an image that makes GuardDog appear often imitated but never quite duplicated ... then the time table to reach the 1 to 2 million sub # rests on quantity and size of each corporate acct ... Could happen much sooner than expected.
To me , it's a very impressive accomplishment to be able to successfully build and brand a co. and create a unique nitch in an industry where the vast majority of the competition existed prior.
ALL IMO
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