The company has a yearly operating costs of about 1.5-2 million dollars with revenues of about 500-600k (although this year I hope to see 1 million+) They need to try and bridge that gap. They are adding more and more points of sale, and spending a hell of a lot in advertising. IMO, what's going to make or break this company is the US - they haven't really begun to penetrate the US market yet, most of their revenues are coming from Canada (IMO) but if they can achieve the same level of success in the US that they have had in Canada, they will do fine. All it would really take is to see the same kind of National Accounts in the US that they have seen in Canada.
The question investors need to ask themselves IMO is what is the bulk of those operating costs and can they increase their revenues, or lower the operating costs? I think there is a good chance they will succeed, because a huge chunk of the operating costs are being spent on advertising, merchandising displays, ect. - about a third of the operating cost is advertising/promotion, a third is financing/interest, and a third is employee salaries.
So the quarterly financials for the rest of the year are important to look at, at least to me.
I'd say the valuation is up in the air right now as this is an important year to see what happens. I like to focus on the increasing points-of-sale as that (and quarterly financials) are what we have to go on as far as progress with the company gos.
News 
Market Data 
Discover 
AI
