1. I have always maintained that there never was going to be a "household name" celebrity, if one at all. Aside from the fact that the whole idea is cockamamie, startup websites use website ads and viral marketing, not TV ads with spokespeople (*nobody* writes down a url while watching TV, and Youtube, Pandora, facebook, LastFM got huge without a 'spokesperson').
The company insists there will be one. So assuming they give *all* of the $1.75 million, plus the million or so they got dumping 5 million shares in a month, they *might* have enough to sign a celebrity you've heard of. They could liquidate the entire company and not have the $$$ for the names they floated, however.
And, finding anyone to risk their prestige and public goodwill with a diluting pennystock company might be hard...
2. Or did they spend all that money on "video shoots"?? As someone who has worked on music video shoots, I can tell you that even the cheapest ones can approach 6 figures, and they *never* make money. They are lossleaders promoting product, like a new CD release. They will add precisely $0.00 value to musicmatrix.com, but they will cost a significant penny, even if they take the el-cheapo route.
3. Is there even a $1.75m to begin with? Isn't this the money from the uberdiluted SMPP, whose website was registered by the alleged seller of the "IP", R. DiBiase? Since neither company reports financials, and both went so far as to hide the buyer's name (while carelessly leaving the website registration behind), you will probably never know.
4. Was there ever really any money from Spire, either? Didn't those guys used to *run* ENTI?