Neustar or perhaps another company should hire a couple of hackers to show customers or potential customers how their QR Codes campaign cank be tapped on by skilled hackers. Then they may feel the importance of electing to use the indirect method for the security of their campaigns. I beleive Shop Savvy already got bitten by this experience, and all it will take for the wind to blow towards the Indirect method will be a few hackers tapping into some of these campaigns by MS or others that are using the Direct method. Then we will see the value of our technology.
Notes to Neustar: I would suggest a rewrite to "Neustar’s clearinghouse normalizes the various barcode technologies."
Advertisers and brands do not know what you mean by "clearinghouse." Advertisers and brands do not care you that can "normalize a barcode."
Both a clearinghouse and normalizing are features, not "benefits." You need to tell the brand how normalizing and a clearinghouse increases reliability?
On your security statement - you can't "shut down" a barcode. You redirect the page to new content that notifies the user of fraud. The content is not the responsibility of Neustar - it is handled by the agency you are trying to attract as a client.
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