NeoMedia Technologies, Inc (NEOM)

[Poptech]

Notes to Neustar: I would suggest a rewrite to "Neustar’s clearinghouse normalizes the various barcode technologies."

Advertisers and brands do not know what you mean by "clearinghouse." Advertisers and brands do not care you that can "normalize a barcode."

Both a clearinghouse and normalizing are features, not "benefits." You need to tell the brand how normalizing and a clearinghouse increases reliability?

On your security statement - you can't "shut down" a barcode. You redirect the page to new content that notifies the user of fraud. The content is not the responsibility of Neustar - it is handled by the agency you are trying to attract as a client.

Just saying.