Overall, for the quarter ended March 31, 2010, VirTra ended with basically a break-even result. Total revenue was down 24.0% compared to Q1 2009 from $942,957 to $716,670. Decreased sales can be attributed to insufficient sales staff to both increase tradeshow exhibitions and close new sales, this situation is being rectified. Income from operations was down compared to the prior year from $235,097 to ($32,620), due to the decrease in revenue.
General and administration costs are higher from $357,950 for the Q1 ended 2009 up to $491,565 for Q1 ended 2010. The main difference is tradeshow expenses including travel was around a $83,000 increase over the prior year. This investment in tradeshow exhibition is expected to have significant payback in the future.
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