svenm, this is what the iPod has done...
...the WSJ calls it the "halo effect." I call it the trojan horse (wonder where I got that?). My last line is probably the most important, but in between is background.
Because of the nature of the unix backbone, compilers are out that can quickly move PC-centric software to dual platform software. There are not a lot of firms doing this (yet) and this is a niche. The software that is starting to pop up in the open source community is happening quickly.
For example, my Samsung phone would not sync to my machine two years ago. However, a friend told me about the "MissingSync." This is open source software and it worked perfectly! The guy now has a triving business.
Then there is ffmpegX. This is an open source package that allows me to take an mpeg4 and move it to mpeg1 (don't ask why I would want to do this, but just know that every now and again I need to). Again, the open source guy (Major) now has a thriving business.
Since I believe Apple is indeed experiencing a re-birth, and because its users are looking for a home entertainment experience, I think those that can look past thumbing their noses as the open source platform and embrace it, can make a tremendous amount of money.
I think WaveXpress would be a better application in the Mac world right now that security. If it were me that is what I would focus on in the Mac space.
WaveXpress for dual application.
Security for the PC right now and dual later.
I would not buy a PC for WaveXpress. As much as I would like ot use a product that I'm invested in, I will not jeapordize my business and private information just to have a "cool" and "neat" product.
The argument often thrown out for not creating a Mac version is the size of the market. Though I disagree on this point (who would not like to have 2% of this market and make a couple of billion dollars per year?), I am not in charge. BTW, I think based upon Apple's numbers over the last year (and the stock price reflects this), 2% is not the number anymore. The market size has doubled. Just stand outside an Apple Store and look in...
In the education space, 1/2 the machines are Macs. In the State of Maine all of its 7th graders are issued iBooks (the program is expanding to other grades). Since kids become future customers I think it would be an ideal insertion point for TVTonic with cartoons.
But then what do I know?
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