He just doesn't want to hype her up before she's ready. he needs people to come in and invest in the company rather then come in on momentum, artificially inflate the price, everyone dumps shares, back to .00's - or at least that's my opinion. Even if he's got things wrapped up, he doesn't want to blow it before things are nice and official.
What we have right now is a ton of long-term investors who are dug in pretty deep - this thing will explode on any real volume.
If he wanted to make the stock price rise by 1,000nds of percents, I'm pretty sure he could have done it. The more you pump and dump the less likely you are to keep investors investing. This is better in the long run for shareholders and the company - just takes a lot of patience.