With the industry EDS is in the strength of the brand would determine if they were successful and with so many world-class competitors it's a tough go. And I have difficulty quantifying the brand's staying power if I don't have direct contact with it and therefore I avoided this one for that reason. If they had a decade or two of strong financial results based on their brand names I could overlook it since that would show they could adapt with the industry and still remain on top, but without that I usually stay away.
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