I am starting to feel a reverse split coming... A lot of times an IR group is hired as the company gets ready to reverse split to smooth over all the long term holders that have all their leverage wiped out as they praise all the new developments... looks like it could be getting ready to happen.
they must be done unloading the new shares into the float.
looks like they might start tweeting and facebooking and all that noise that seems to be put out now by companies trying to embrace web 2.o for marketing.