They brought these guys on to do the secondary public offering along with the pr firm. They have to generate new interest to sell the secondary for 20 mil. After the secondary is done they WILL reverse split within a couple of months after to reduce the rediculas amount of shares that the first deal made.
This is for the best in the long run. They need to position themselves for a positive sp future and be able to raise cash with offerings. It cannot happen the way it is now.
IMO the Secondary deal will come shortly after the share holder meeting next month. Depending on how many shares they issue for the secondary to raise the 20 mil will determine the reverse split ratio.. IMO it probably be 1-30 or 1-40...