In my experience, targeting of pregnant women and other patient populations, for that matter, to market a product happens in a variety of venues. MD offices is one aapproach. There is still a need pre delivery in some cases, which is why most obstetrical services do both. Third venue is childbirth classes. Agree the whole thing handled pre conception ideal. Frankly only a subset of pregnant women are able to afford this service at this point in time anyway so marketing often targeted.
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