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Duke of Prunes

08/27/02 5:17 PM

#14974 RE: Tinroad #14973

Tinroad: I might be wrong...
but I don't think those ads included a DataPlay unit.

The campaign is running nationally and brand awareness would carry over if and/or when the DP players were released from the gate.

Flmflaman

08/27/02 5:58 PM

#14975 RE: Tinroad #14973

OT/Tinroad...Sandusky is where I live and keep my sailboat! Were you shopping for what I think you were shopping for? LOL. Let me know if and when you come back to Sandusky!
Flmflaman

bostonredsox

08/27/02 7:41 PM

#14979 RE: Tinroad #14973

hey, Tinroad, I agree that the MTV/Evolution ad campaign began a week or so ago, and that the Dataplay model has not yet been featured. I've also seen the same 30 sec ad run on MTV several times.

My point is simply that a Brand Manager for MTV would likely initiate a campaign during the VMAs, which offer VERY HIGH rating with relatively little cost (except for opportunity cost)

OT: I never knew you were a midwesterner...I lived for several years in Cleveland and spent more than a few nights in Sandusky bars...

cheers,

bostonredsox